One of the most important marketing experts of our time and author of 18 best selling books, Seth Godin thinks there are 2 things that matter in business: Attention and Trust.
Both are equally important in getting customers to purchase your product or service, but I would argue that you must focus on getting attention before you can build trust.
So, what is the #1 way to get new customers for your business? Get Attention!
Yup, that's it. Get Attention. Sounds simple doesn't it? The truth is people will never buy from you if they don't know who you are. You may have the best product in the world, the "Next Best Thing", but if nobody knows it exists, it is worthless. Sales expert Grant Cardone puts it like this, "Obscurity is the single biggest killer of a business."
Today, it's not who you know, but WHO KNOWS YOU that counts.
Whether it's TV, Radio, Billboards or the internet one thing remains constant among advertising mediums: Eyeballs = Equity.
The good news is the more people that are exposed to your company, the greater chance they will become paying customers. The bad news is large marketing and advertising budgets are simply not a reality for most companies. Regardless of the size of your business, you must use whatever resources are at your disposal to garner the most attention possible.
One of the least expensive and most effective forms of exposure according to OAAA (Outdoor Advertising Association of America) is Truckside Advertising.
Why Trucks Get So Much Attention
An Arbitron National In-Car Study reports that more and more Americans are spending increasing amounts of time in their cars. A significant amount of shopping occurs on the way home from work. Consumers report these purchases are contemplated during the day and on the way home. As such, outdoor advertising, including Trucks, are vital to impact shopping and purchasing on the way home from work.
Considering 98% of in-car audiences notice Truck Graphics, it should come as no surprise that 96% say Mobile Advertising is more effective than traditional Billboards. *Outdoor Advertising Magazine
According to Perception Research; Mobile Advertising generates 2.5 times more attention than a static billboard.
Check out the Cost Comparison for your self...
The Secret Weapon
What's the point of all these stats about Truck Graphics and Mobile Advertising? Well, for many industries, companies both large and small have a marketing secret weapon right at their finger tips. You guessed it, I'm talking about Trucks!
Given the low cost of transforming your trucks into "Rolling Billboards" that will garner Massive Attention, it should be clear that your trucks can be your secret weapon to marketing your business.
If it is Attention you seek (and you it should be), then the #1 way to get more customers may just be to use your trucks a Rolling Billboards and bring your message to the masses.
If a light bulb went off while reading this and you want to learn how to turn your trucks into Massive attention getters, check this awesome FREE E-BOOK we created for you.....
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