In today's crowded market place, it has never been more important to standout from your competition. Doing so has, in many ways, become increasingly difficult. With an avalanche of digital and mobile technology demanding our attention, billboard advertising remains a highly effective yet expensive form of attracting potential customers. Without a doubt, every size business would love to have the advertising budgets to carry out billboard campaigns. In reality, most small to

If your fleet is branded with fleet graphics of any sort, then you are on the right track. A company with a fleet of trucks can make an impression on tens of thousands of consumers per day. Missing out on that opportunity is like throwing money right out the window. Once you realize the marketing potential of your fleet, it's time to think about the most effective way to maximize it. I've talked in the past about 2 ways to look at fleet graphics: Business Cards or Billboards.

One of the most important marketing experts of our time and author of 18 best selling books, Seth Godin thinks there are 2 things that matter in business: Attention and Trust. Both are equally important in getting customers to purchase your product or service, but I would argue that you must focus on getting attention before you can build trust. So, what is the #1 way to get new customers for your business? Get Attention! Yup, that's it. Get Attention. Sounds simple doesn't i

What do consumers see when they look at your company trucks? That's the million dollar question isn't it. What kind of message is your truck fleet conveying to potential customers? If you don't think that question is important, than you haven't looked at the research. The American Trucking Association conducted a study which showed us that 98% of consumers said Truckside Advertising had "more impact than billboards". Wow! That's an amazing statistic considering that US compan

I recently read that The American Trucking Association conducted a study showing, 98% of in-car audiences will notice truck-side advertising. This means brand exposure, on this nations highways and byways, can be advertising gold. Why then, I wondered, do we see so many "Naked Trucks" traversing our interstates? For decades now, the only way to display full color graphics on the side of a truck has been with adhesive decals. The numerous drawbacks these decals present, have l