What do consumers see when they look at your company trucks? That's the million dollar question isn't it. What kind of message is your truck fleet conveying to potential customers? If you don't think that question is important, than you haven't looked at the research. The American Trucking Association conducted a study which showed us that 98% of consumers said Truckside Advertising had "more impact than billboards". Wow! That's an amazing statistic considering that US compan

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