I picked up an old book from my library today called The Millionaire Next Door. I remember first buying this book in 1998, thinking it would show me how to become rich. As I read the first few chapters, I quickly realized this was no "get rich quick manual". Somewhat disappointed, I finished and shelved the book with little consideration of it's content. Years would go by and I would occasionally glance through its pages, slowly starting to understand the message. As I have m
I recently read that The American Trucking Association conducted a study showing, 98% of in-car audiences will notice truck-side advertising. This means brand exposure, on this nations highways and byways, can be advertising gold. Why then, I wondered, do we see so many "Naked Trucks" traversing our interstates? For decades now, the only way to display full color graphics on the side of a truck has been with adhesive decals. The numerous drawbacks these decals present, have l
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